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Strategy
Consulting

The thinking behind
the work that works.

CRM setup, email marketing systems, and operational consulting. Built around your workflow — not a generic playbook. Most clients find this is what ties everything else together.

Tools
Tools & Platforms

The tools I work in.

CRM & Email
HoneyBook
Mailchimp
ActiveCampaign
Intercom
Zoho
Creative & Design
Adobe Premiere
Photoshop
InDesign
Illustrator
Canva
Canto
Web & CMS
WordPress
WooCommerce
Wix
Squarespace
GoDaddy
Marketing & SEO
Semrush
AdRoll
Yoast
Buffer
Loomly
Operations & Productivity
Asana
Notion
NetSuite
Zapier
Wave
Google Workspace
Forms & Research
JotForm
SurveyMonkey
AI
Claude
ChatGPT
Services
Commonly Requested

The work that comes up most.

CRM
HoneyBook Setup & Build

A fully built HoneyBook pipeline — from first inquiry to final invoice. Customized for your service model, with branded proposals, contracts, and automated follow-ups baked in.

Pipeline and stage configuration
Branded proposal and contract templates
Automated follow-up sequences
Payment schedules and invoicing
Team training and documentation
Email
Mailchimp Setup & Strategy

Mailchimp built from the ground up — audience setup, template design, automation flows, and a content calendar. Whether you have 50 subscribers or 5,000, the system is built to grow with you.

Account and audience configuration
Branded email template design
Welcome and onboarding automations
Campaign strategy and calendar
Ongoing campaign management available
Operations
Business Systems Consulting

A broader look at how your business operates — where things fall through the cracks, where time is being lost, and what tools or processes would fix it. Delivered as a written audit with specific, actionable recommendations.

Operations and workflow audit
Tool and platform recommendations
Written action plan with priorities
Implementation support available
Fit
Who This Is For

Strategy works best when…

Most strategy clients share a few things in common. If any of these sound familiar, we’re probably a good fit.

“I’m spending too much time on things that should run themselves.”

HoneyBook and Mailchimp setup takes most of those manual tasks off your plate permanently. Most clients recoup the cost within the first month.

“I don’t know if my current tools are actually working.”

The operations audit gives you a clear picture of what’s working, what’s not, and exactly what to change — without having to figure it out yourself.

Work
Systems & Strategy
CRM · EMAIL · WEB · SOCIAL · ADMIN · CONSULTING · OPERATIONS

A sample of strategy and systems work done for clients across industries:

Business email setup and platform migration
Website rebuilds and platform transitions
Invoicing and project management software implementation
CRM builds — pipelines, proposals, contracts, and automations
Email marketing setup — audience configuration, branded templates, campaign management
Email launch sequences for product and book releases
DNS migrations and domain transfers
Social content strategy and ghostwriting
Monthly operations and business consulting
Print collateral — business cards, brochures, pricing sheets
Business proposals and internal documentation
Contact
Start a Project

Ready to build systems
that actually hold?

Tell me what you’re working on. Every project starts with a conversation.

Get in touch →