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Services

Most clients hire me for one thing. Then they stay.

I shoot video, build websites, write copy, design print, and set up the systems a small business runs on.

Paul Falcone on set, smiling

Video & Photo

Interviews, brand films, product videos and photography. I’ve been behind a camera for more than fifteen years, and I edit what I shoot.

Lately: thirteen executive interviews across two locations for Tata & Howard, a three-part equipment series for Matec Instrument Companies made with Parthena Design and HBZ Media, and a commercial plus a product walkthrough for DIENES.

More on video →

Web Design

New sites from scratch, or fixing the one you already have. Wherever you already are is usually fine.

Every site here was designed and built by me, from the first layout to launch day.

More on web →

Design & Print

Business cards, brochures, pricing guides and catalogs, set up so the printer doesn’t call you with problems.

Don Ruperto catalog, Connecticut line spread with SKU table
Don Ruperto Reserva product catalog cover
Don Ruperto catalog page on the history of Honduran cigars
Don Ruperto catalog page for the Maduro line with SKU table
Data security trade poster

Recently: an 11-page catalog for Don Ruperto Cigars, from the cover and the brand’s history to a two-page spread and SKU table for each of its four wrapper lines. Catalog photography by Gabriela Berinstein.

More on design →

Copy & Content

Blogs, emails, LinkedIn posts and website copy, written in your voice. Which means I’ll ask a lot of questions first.

Strategy & Systems

The unglamorous part. Email, domains, CRMs and invoicing, set up properly so you can stop thinking about them.

Getting set up

  • Domain transfers and DNS
  • Business email and platform migrations
  • Website moves to a new platform

Keeping it running

  • HoneyBook pipelines with proposals, contracts and automations
  • Mailchimp audiences, templates and launch sequences
  • Invoicing and project management software

The tools I work in most: HoneyBook, Mailchimp, WordPress, Wix, Squarespace and GoDaddy.

More on systems →
One client, all five

HBZ Media

Zach Johnson runs HBZ Media, a wedding and brand film company in Boston. When he relaunched in 2024, I worked on nearly every piece of it, and we’ve kept working together since.

HBZ Media website homepage
The website, rebuilt on Wix with his portfolio and HoneyBook connected.
Still from the HBZ Media relaunch video
A relaunch video introducing the new HBZ to the people who already knew the old one.
HBZ Media business card, front
HBZ Media business card, back
A new identity, carried onto the business cards.
HBZ Media services and pricing guide, cover
HBZ Media pricing guide, inside spread
A services and pricing guide. I wrote the copy and designed the layout.

Domains secured, business email set up, and new software for project management and invoicing.

The part nobody sees, and the part that made the rest easier to run.
Paul adjusting Zach's collar on set
On set with Zach.

“He has brought a high level of professionalism to our systems, processes, and our overall presentation.”

Zach JohnsonCEO, HBZ Media

Five services, one client, and one person to call about all of it.

Read the HBZ story →

Things people usually ask.

Do I have to hire you for everything?

No. Most people start with one thing. If you need more later, you won’t have to bring someone new up to speed.

Can you work with the site I already have?

Usually, yes. WordPress, Squarespace, Wix, GoDaddy. A lot of web work is fixing what’s there rather than starting over.

How does pricing work?

We talk first. Then you get a written scope, timeline and price before anything starts. If something changes partway through, we talk about it before it turns into a surprise.

Who will I actually be working with?

Me. No account manager, no junior designer. The person on the call is the person doing the work.

Are you taking on new work?

FCS is a part-time studio and most of my work comes through referrals, so I keep a small client list. If someone sent you, mention their name when you reach out.

Get in Touch

Tell me what
you’re working on.

Send a few details and we’ll find a time to talk. Every project starts with a conversation.

Let’s talk →